News & insights

There’s a current thirst in fitness for certainty and logic; evidence and absolutes. Why do we think this is, and what is…

We need the science, BUT, the infinite number of potential physiological, psychological and environmental variables that can influence the outcome means that…

The apprenticeship in the fitness industry does not exist for one reason: It’s perceived that there’s no time for it in the…

Together [as a collective, including you] we re-establish the status and respect that the fitness coach deserves in society. PFCA coaches and…

The Fitness Coach is F*cked  Lets face it, trust in the fitness professional is at an all time low – it was on…